How cost-effective was your PR campaign? i.e. what was the overall cost compared to the results. Or what was the ratio in changes of costs to the change in effects.
Found on
https://www.encyclo.co.uk/local/20681
A measure of the balance between the effectiveness and cost of a service, process or activity. A cost-effective process is one that achieves its objectives at minimum cost. See also key performance indicator; return on investment; value for money.
Found on
https://www.encyclo.co.uk/local/22879
No exact match found.
